India’s Nature Organics

Amtrade Foods has been one of the leading suppliers of ethnic gourmet food since 1983. They were in the process of launching their private label of Indian spices, ready-to-eat meals and other organic foods and needed a new brand identity for this line. The new logo for India’s Nature Organics would be used on all their food packaging sold mainly throughout the United States.

The logo went through some iterations before arriving at the current one that is seen now on their food packaging at grocery stores.