5 Reasons Why You Need to Hire a PowerPoint Presentation Designer
Do you have a presentation coming up? Maybe you have talking notes, but you don't have a proper presentation prepared, nor do you have the time or resources to put together a professional PowerPoint deck.
Often times, PowerPoint presentations are thrown together last minute, with very little thought or effort put into visual storytelling. Here are 5 reasons why you need to hire a PowerPoint Presentation Designer to help convert your talking notes into compelling slides beyond stats and figures, instead of doing it yourself or hiring a big design agency.
Reasons to Hire a PowerPoint Presentation Designer
1. Stays On-Brand
What makes a presentation feel special is the branding aspect. Your brand includes colours, fonts, images, look and feel, style, messaging and more. Beyond the actual message the presenter is trying to drive home, a well branded presentation will provide the audience a sense that the company “has it together” and that their underlying core value is consistent. You can't do this with generic templates, especially if you don't change the palette to your company's colours and follow some kind of brand style guide. You need to impress your audience especially anyone that doesn't already know about your company, like pitching a prospect client or vendor.
As a PowerPoint Presentation Designer, I can emulate your website design or brochure style into an engaging presentation. I can even create from scratch a professional PowerPoint presentation template designed custom to your personal brand or company for you and your team to produce multiple decks.
You can learn more about my PowerPoint services and see how I can help you.
2. Increase Engagement
PowerPoint designers know how to use design elements and design principles to make professional and effective presentations that adapt to your content. They are masters at using imagery paired with minimal words to make your content more engaging. While these are just a few things a designer can make a presentation more engaging, they also take in consideration typography treatment, white space and visual hierarchy, something that an average person doesn't think about when putting together a PowerPoint presentation but a professional graphic designer does. The more engagement the more likely your audience will enquire and take action.
Learn how to increase engagement during your presentation with my blog: 5 Ways to Engage Your Audience in a Presentation
3. Helps Achieve Goals
Whether your objective is informing, educating, convincing, or motivating, a presentation design expert is highly experienced in crafting impactful slides to help you explain your message and achieve your purpose in an engaging manner. PowerPoint design experts are excellent at communication design and storytelling. They can turn complex technical information into a simplified message using typography treatments, infographics, images and illustrations to better tell your story and convey your message more effectively.
As someone who worked in marketing for large corporations, I had to demonstrate how sales funnels work through diagrams using limited words. And believe it or not, they were much more effective than a slide with only words to describe the process, that colleagues would save the slide as a reference point and even print it out.
4. Save Time
Hiring a PowerPoint design expert will ultimately save you time. They know how to work the PowerPoint program along with various other design software to complement the entire look and feel for your brand and achieve a professional looking presentation in a timely manner or for a rush service. PowerPoint is very limiting and as a designer, I can quickly move from one program to another and use my design software to achieve a specific effect or look – something you may not know how to do or someone who isn't familiar with professional design software.
5. Save Money on Resources
If you hire a PowerPoint Presentation Designer, you also save money on resources. You don't need to hire a presentation design company to get that agency look. Instead, a freelance presentation designer can deliver on the same quality without big agency pricing.
Most importantly, you won't have to deal with an account manager middleman who will reiterate your ideas and vision to another designer. Get your presentation delivered faster with a PowerPoint Presentation Designer and stop fiddling with slides yourself. Save your time and money and focus on your business goals instead.
These days, you no longer need to do an online search for a PowerPoint designer based in your local city. There are designers who work remotely and can help you with your project from anywhere. I recommend choosing a Graphic Designer who is an expertise in presentation design and is proficient in PowerPoint.
PowerPoint Presentation Designers know how to strategically solve problems and interpret information in a manner that will make it more digestible for your audience to understand visually.
Conclusion
During my time as a marketing manager where I worked for a few large companies, I had to polish decks that belonged to my superiors. I had a background in graphic design and my marketing presentations always looked professional. Honestly, I didn’t mind because it let me flex my design skills while incorporating my marketing strategy knowledge to create the content.
After helping my boss design some decks regularly, I discovered an opportunity to possibly return to the design industry. Of course, I wasn’t sure if being a presentation designer was a viable business so I started a side hustle. Now, it has grown into a full-fledged business where I help mostly executives and sales and marketing teams with designing visually compelling decks to help with their pitches and meetings with clients. Partnering up with these clients also opened doors to other design projects that were much larger in scale such as ESG reports and website design.
